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Friday, June 18, 2010

Chrysler Readies To Launch New Vehicles With Marketing Campaign

Chrysler Readies To Launch New Vehicles With Marketing Campaign


 


 Chrysler Readies To Launch New Vehicles With Marketing Campaign


 


Chrysler Readies To Launch New Vehicles With Marketing Campaign   




  1. Chrysler dealers upset that Fiat SpA parent company hasn’t launched a large advertising campaign




  2. Fiat says they’re waiting to launch a marketing campaign to coincide with redesigned vehicles




  3. Look for the new campaign – plus the new vehicles – to come out later this year




Remember Chrysler? You know, the number three in the “Big Three”? Many of Chrysler’s few remaining dealers have grown weary over the last several months frustrated with Chrysler’s slow attempt to jump back into the marketing game.

These dealers have watched General Motors (GM) come back from the same brink of bankruptcy by watching advertisement after advertisement on television. Chrysler’s dealers are left to ask what’s going on with their company’s strategy?


Help may be coming soon in the form of a new, multi-million dollar advertising blitz.


Although the company was close to shuttering its doors until the owner of Fiat SpA bought Chrysler Group LLC last year, demand for Chrysler vehicles has remaining steady on car Lease Specials website LeaseTrader.com. The company has even reported brisk sales at the retail level.


But dealers have grown frustrated with Chrysler’s lack of advertising and now feel the company isn’t helping with critical foot traffic into the showroom.


For its part, Chrysler Group LLC’s new CEO, Sergio Marchionne, has previously stated an unwillingness to roll out an expensive marketing campaign until the launch of several redesigned vehicle models.


But all that seems to be changing.


 




  • Scheduled to launch later this year, the new Chrysler ads will feature the updated versions of the Dodge Charger, Chrysler 300 and other sedans.




  • A newly redesigned Dodge Durango sport utility vehicle will also make an appearance, as well as the 2011 Chrysler Town & Country minivan.




  • Sergio Marchionne has said it is useless to spend lots of money on an advertising campaign that simply says “We are back.” He feels people already know the company is back.




  • Because Chrysler is now part of the Fiat SpA group, the television ads will also feature the Fiat 500 subcompact sports car. Remember one key element that attracted Fiat to buy Chrysler was the ability to gain entry into the U.S. market for its Fiat lineup, which didn’t leave a lasting impression back in the 1980s.





  • Chrysler vehicle leases are widely available on LeaseTrader.com, the car leasing website that matches a person wanting out of a Lease Specials with an individual looking to take it over.



 


 


2011 Mercedes-Benz CL65 - CL63 AMG

2011 Mercedes-Benz CL65 - CL63 AMG 


 


2011 Mercedes-Benz CL65 - CL63 AMG


Emerging on the web today, the brand new 2011 Mercedes-Benz CL65 - CL63 AMG will soon be released , thanks to the folks at 4WheelNews for the update and images,


At this time we do not have a date of its expected release but sources confirm the fact that the Mercedes-Benz CL63 AMG will be powered by the new 5.5 liter V8 engine pushing out over 544 horsepower , while the Mercedes-Benz CL 65 AMG is expected to house the same impressive turbocharged V12 engine, pushing over 604 horsepower with 738 pounds of torque.


The overall look is sharp, with daytime LED running lights, beefed up stance with clean ground effects, price for the 2011 Mercedes-Benz CL63 is expected to be around $160K


and the 2011 Mercedes-Benz CL65 should push over $200k


 


More info on the 2011 Mercedes-Benz CL65 - CL63 AMG  TBA

2011 Mercedes-Benz CL65 - CL63 AMG

2011 Mercedes-Benz CL65 - CL63 AMG 


 


2011 Mercedes-Benz CL65 - CL63 AMG


Emerging on the web today, the brand new 2011 Mercedes-Benz CL65 - CL63 AMG will soon be released , thanks to the folks at 4WheelNews for the update and images,


At this time we do not have a date of its expected release but sources confirm the fact that the Mercedes-Benz CL63 AMG will be powered by the new 5.5 liter V8 engine pushing out over 544 horsepower , while the Mercedes-Benz CL 65 AMG is expected to house the same impressive turbocharged V12 engine, pushing over 604 horsepower with 738 pounds of torque.


The overall look is sharp, with daytime LED running lights, beefed up stance with clean ground effects, price for the 2011 Mercedes-Benz CL63 is expected to be around $160K


and the 2011 Mercedes-Benz CL65 should push over $200k


 


More info on the 2011 Mercedes-Benz CL65 - CL63 AMG  TBA

Which Models Offer Great Car Lease Deals For Summer

 


Which Models Offer Great Car Lease Deals For Summer


Which Models Offer Great Car Lease Specials Deals For Summer


Several car models are going to have fantastic car Lease Specials deals this summer because of availability and price.

Other cars are going to feel the opposite because of lack of availability.

Check out our list below to fid out which cars will be good car Lease Specials deals during the summer.

You can also check LeaseTrader.com to find incredible car Lease Specials deals at any time during the year.


So which car Lease Specials deal has you salivating this summer? No matter what part of the country you live in, there’s sure to be some manufacturer and local dealer offering an amazing car Lease Specials deal that’s right for you. The USA Today has documented through auto experts which deals are the best for this summer and which won’t be sot hot.


So why are there so many great car Lease Specials deals this summer? A few key factors are sure to ring true, including plenty of supply and the automakers willingness to move inventory. This won’t ring true for all cars, though, since the recession tightened production making certain cars a little harder to find this summer. But here are the ones that are expected to make great car Lease Specials deals:



As always, check LeaseTrader.com for more great car Lease Specials deals since it’s the most recognized name in car leasing. If you love any of the above vehicles but don’t think you can get a great car Lease Specials deal at your local dealer, check out the website’s inventory to find some great prices.


But don’t go rushing over to your car dealer just yet. The flip side is occurring for other car models, which may prevent people from getting a really great car Lease Specials deal this summer. Here is a list of some of these cars, as mentioned in the USA Today:



Many of these vehicles with slightly older models are offered on LeaseTrader.com with incredible car Lease Specials deals, especially ones like the BMW 5 Series, Lexus GS, Mini Cooper Cooper, Toyota Camry and Volvo S80.

How to Unload Your Car Lease Specials: Q and A with a LeaseTrader.com Executive

How to Unload Your Car Lease


 


How to Unload Your Car Lease Specials: Q&A with a LeaseTrader.com Executive




We've all heard about buyer's remorse. But how about leaser's remorse? Some consumers who hope to get out of their car leases—or who want to take over someone else's Lease Specials on the cheap—are turning to Lease Specials trading websites, notably LeaseTrader.com, which handled 60,000 Lease Specials transactions in 2009 and is on pace to handle 70,000 this year.


For folks looking to unload their leases, the attraction is obvious: These websites put them in touch with all sorts of people who might be willing to take over the payments. For those in the market for a car, these sites allow you to shop around, negotiate, and take over a Lease Specials without ever having to hand over a down payment. Both sides of the transaction, however, incur fees that'll run at least a couple hundred bucks.


Below, LeaseTrader's John Sternal answers my questions regarding how the site works, what kinds of fees consumers can expect, and advice for both sides of the Lease Specials-trade transaction. If you're seriously considering Lease Specials trading, it's also worth your time to look over this Edmunds story, which provides a good overview of Lease Specials trading and includes details on LeaseTrader competitors such as Swapalease.com.


What kinds of cars tend to show up in large numbers at LeaseTrader? In browsing the listings, I see lots of high-end luxury vehicles -- BMWs, Mercedes, etc. Also, have noticed any trends since the economic downturn began -- for instance, have the kinds of cars listed on your site changed much?


LeaseTrader's John Sternal: Yes, it is true that the LeaseTrader.com marketplace offers plenty of choices on high-end leases. But Fred Flintsone would have loved this site. Leasing in general tends to skew towards the luxury and high-end side of automotive, but there are all kinds of vehicles in the marketplace. There are fewer SUVs to reflect fewer on the road today. We're also seeing more domestic vehicles from GM and Ford as these companies have done a remarkable job raising the profile of their vehicle lineup.


What parts of the Lease Specials-trading process are negotiable? And what tips can you offer to consumers trying to negotiate taking over a Lease Specials?


JS: While you can't rewrite the contract during a Lease Specials takeover, you can certainly negotiate with the “seller” during the deal. Like marriage, you can always find ways to negotiate but sometimes that means compromise on other areas. Of course if the seller is really desperate to get out of the contract (which happens a lot these days) you've got a lot of power. One big area to negotiate is in the monthly price. Ask the seller to buy down the balance of the Lease Specials, which will lower the monthly price.


How, in your opinion, does a buyer get the best deal while taking over a Lease Specials? Are you more likely to get a deal on certain kinds of cars, or if you're taking over a longer/shorter Lease Specials, or what? And what qualifies to be listed as a "Hot Deal" on your site?


JS: A lot goes into consideration for a “Hot Deal.” As you may or may not know, leasing is all about mileage, months and price. Some listings are hot deals because of a low monthly price, while others are a hot deal because there is a lot of mileage remaining on the contract. The key in getting a good deal is knowing what's important to you and also knowing where you can give a little. For example, if your hot button is having a lot of mileage, search for cars with lots of mileage left and be willing to give a little on the best possible price. Having more miles left on the contract will pay for itself in the long run.


Before someone takes over a Lease Specials, what fees should one know about ahead of time?


JS: To take over a Lease Specials it costs $39 for credit verification and a 60-day membership; it then costs you $149 to begin the transfer. These are LeaseTrader.com's fees. The leasing company also charges a fee to do the transfer and their fee can range anywhere from $75 - $600, depending on which leasing company you're with. Why such a big range? That's an excellent question for the leasing companies, and one we've been trying to address with them for years. Understand that it's important to do the credit verification up front so that we know every single interested party has the appropriate credit to take over someone's Lease Specials payment. There is no down payment when taking over a Lease Specials, so that's good for several thousands of dollars remaining in your pocket.


To get rid of a Lease Specials it costs a one-time fee of $89 to list the vehicle on the site, followed by a fee of $149 to begin the transfer process (both sides pay a transfer process fee).


Along those lines, what complications should someone know about ahead of time before taking over a Lease Specials? For instance, how does it work if the purchaser and seller live far away from each other?


JS: LeaseTrader.com always recommends you find a car in your own area. But we're a nationwide service and we handle cross-country transactions daily. When that's the case we offer two very key third-party services to help you get the car of your dreams. We offer a vehicle inspection report that comes with a full vehicle history and lots of pretty pictures, so you know exactly what you're getting. We also offer transportation quotes to ship the vehicle to you. The great benefit here is that you don't have to ship the car back at the end of the Lease Specials.


From the seller standpoint, what are some tips for unloading your Lease Specials as quickly as possible?


JS: You want to do some research to see what similar cars are listed for. If you're paying $800 a month and similar vehicles are listed at $600 a month, general economics rules say you've got to price your vehicle (by buying down some of the balance) competitively. Other than that, take lots of pretty pictures of your car. Remember, finding a good match is not unlike online dating – good pictures can mean everything.


 


Source: [ Brad Tuttle - TIME Magazine ]

Friday, June 11, 2010

Financial abuses of deadbeat parents

Financial abuses of deadbeat parents


 


Financial abuses of deadbeat parents


 


NEW YORK (CNNMoney.com) -- For parents who've wrecked their own credit rating, cashing in on junior's clean financial history is increasingly tempting.


Children make easy targets for identity thieves because they don't use their own credit and likely wouldn't notice any discrepancies until they reach adulthood.


And when a parent uses their own child, the risk of prosecution is lower because of the family ties. It's not easy to turn in mom or dad, especially if they were simply trying to provide for the family.


"The parent is saying, 'I have to keep the lights on and water running,'" said Adam Levin, co-founder of Identity Theft 911 and CEO of Credit.com. "But unfortunately, they often fall behind on payments and in the end, they've just put their child behind the 8-ball."


If a parent has a child's social security number, they can do almost anything -- no matter how young the child is -- because a credit check does not reveal a person's age, said Robert Siciliano, CEO of IDTheftSecurity.com.


Here are several ways a parent can damage a child's financial reputation before they even finish school:


Taking out loans: With access to every piece of their child's financial identity, it's easy for parents to take out a loan in their son's or daughter's names.


One college senior from the D.C. metro area, who spoke to CNNMoney.com on the condition of anonymity, didn't find out that her father had taken out education loans in her name until she went to open her first credit card and was denied.


"I never thought he would ever do something like this to me," she said. "It's really manipulative to do that to your kids because you know you have that power over them."


Not only is she now stuck paying back the loans -- plus interest -- but her credit is shot.


"My credit is really bad now," she said. "I've had to have a co-signer for every apartment I've ever had, I can't get a credit card and getting any other loans or even a car is going to be very hard."


But she said she would rather put up with the financial pain than turn her father in to the authorities.


"It's just not worth the emotional turmoil," she said. "But every once in a while I do get so frustrated that I almost go ahead and do it."


Opening credit cards: When their own cards are maxed out, parents can easily apply for new cards in a child's name.


"Some parents will do this because they still want to buy the things they can't afford," said Linda Foley, founder of the Identity Theft Resource Center. "And the easiest opportunity to do this for someone who is really desperate is to use their own family members."


Alex, a 28 year old from Ann Arbor, Mich., said his father opened three credit cards in his name while he was in college. After Alex received packages containing items that his father had ordered online, his dad admitted to activating a credit card in Alex's name because he desperately needed the money.


"He said a card had come in the mail so he activated it, that it wasn't a big deal and he would pay it off, and I had no reason not to trust him." said Alex. "But once I got a credit report and found out there were a bunch of them and they hadn't been paid off, that's when I got angry."


Two of the credit cards Alex's dad opened had been maxed out and all three were past due on payments. As a result, Alex's credit score dropped by about 150 to 200 points.


Creating new accounts: Opening a utility or phone account in a child's name is another common offense, said Siciliano of IDTheftSecurity.com.


Because of the availability of personal information to close family members, more than half of identity theft cases are typically committed by parents, he said.


"Parents who are compromising their child's identity are generally doing it because of a need, like a single mom whose electric bill is too high and the lights get turned off, so the path of least resistance is putting it under the baby's name," said Siciliano.


"But then a light bulb goes off in her head and she opens a mobile phone account, and the next thing you know she has a credit card under her kid's name or gets a car loan," he said.


Co-signing a Lease Specials: It's not just underage children who are being targeted.


More parents with subpar credit are turning to their adult kids for help. The number of children between 21 to 28 years old agreeing to become co-signers of a parent's auto Lease Specials has jumped nearly 30% over the last two years at LeaseTrader.com, an auto Lease Specials transfer marketplace.


"You used to rely on your parents to help you out or co-sign something," said John Sternal, vice president of marketing and communications at LeaseTrader.com. "Today it's a little bit of the opposite, since kids often have credit situations that haven't been tarnished as much as their parents'."


If payments are made, co-signing a Lease Specials for a parent can actually benefit a child by helping him or her to establish credit. But many young adults don't realize the responsibility they are taking on and how important their credit is, said Sternal.


"Credit is the life-blood for everything today, so you want to do everything you can to protect your credit going forward," said Sternal.

Financial abuses of deadbeat parents

Financial abuses of deadbeat parents


 


Financial abuses of deadbeat parents


 


NEW YORK (CNNMoney.com) -- For parents who've wrecked their own credit rating, cashing in on junior's clean financial history is increasingly tempting.


Children make easy targets for identity thieves because they don't use their own credit and likely wouldn't notice any discrepancies until they reach adulthood.


And when a parent uses their own child, the risk of prosecution is lower because of the family ties. It's not easy to turn in mom or dad, especially if they were simply trying to provide for the family.


"The parent is saying, 'I have to keep the lights on and water running,'" said Adam Levin, co-founder of Identity Theft 911 and CEO of Credit.com. "But unfortunately, they often fall behind on payments and in the end, they've just put their child behind the 8-ball."


If a parent has a child's social security number, they can do almost anything -- no matter how young the child is -- because a credit check does not reveal a person's age, said Robert Siciliano, CEO of IDTheftSecurity.com.


Here are several ways a parent can damage a child's financial reputation before they even finish school:


Taking out loans: With access to every piece of their child's financial identity, it's easy for parents to take out a loan in their son's or daughter's names.


One college senior from the D.C. metro area, who spoke to CNNMoney.com on the condition of anonymity, didn't find out that her father had taken out education loans in her name until she went to open her first credit card and was denied.


"I never thought he would ever do something like this to me," she said. "It's really manipulative to do that to your kids because you know you have that power over them."


Not only is she now stuck paying back the loans -- plus interest -- but her credit is shot.


"My credit is really bad now," she said. "I've had to have a co-signer for every apartment I've ever had, I can't get a credit card and getting any other loans or even a car is going to be very hard."


But she said she would rather put up with the financial pain than turn her father in to the authorities.


"It's just not worth the emotional turmoil," she said. "But every once in a while I do get so frustrated that I almost go ahead and do it."


Opening credit cards: When their own cards are maxed out, parents can easily apply for new cards in a child's name.


"Some parents will do this because they still want to buy the things they can't afford," said Linda Foley, founder of the Identity Theft Resource Center. "And the easiest opportunity to do this for someone who is really desperate is to use their own family members."


Alex, a 28 year old from Ann Arbor, Mich., said his father opened three credit cards in his name while he was in college. After Alex received packages containing items that his father had ordered online, his dad admitted to activating a credit card in Alex's name because he desperately needed the money.


"He said a card had come in the mail so he activated it, that it wasn't a big deal and he would pay it off, and I had no reason not to trust him." said Alex. "But once I got a credit report and found out there were a bunch of them and they hadn't been paid off, that's when I got angry."


Two of the credit cards Alex's dad opened had been maxed out and all three were past due on payments. As a result, Alex's credit score dropped by about 150 to 200 points.


Creating new accounts: Opening a utility or phone account in a child's name is another common offense, said Siciliano of IDTheftSecurity.com.


Because of the availability of personal information to close family members, more than half of identity theft cases are typically committed by parents, he said.


"Parents who are compromising their child's identity are generally doing it because of a need, like a single mom whose electric bill is too high and the lights get turned off, so the path of least resistance is putting it under the baby's name," said Siciliano.


"But then a light bulb goes off in her head and she opens a mobile phone account, and the next thing you know she has a credit card under her kid's name or gets a car loan," he said.


Co-signing a Lease Specials: It's not just underage children who are being targeted.


More parents with subpar credit are turning to their adult kids for help. The number of children between 21 to 28 years old agreeing to become co-signers of a parent's auto Lease Specials has jumped nearly 30% over the last two years at LeaseTrader.com, an auto Lease Specials transfer marketplace.


"You used to rely on your parents to help you out or co-sign something," said John Sternal, vice president of marketing and communications at LeaseTrader.com. "Today it's a little bit of the opposite, since kids often have credit situations that haven't been tarnished as much as their parents'."


If payments are made, co-signing a Lease Specials for a parent can actually benefit a child by helping him or her to establish credit. But many young adults don't realize the responsibility they are taking on and how important their credit is, said Sternal.


"Credit is the life-blood for everything today, so you want to do everything you can to protect your credit going forward," said Sternal.

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