Chrysler Readies To Launch New Vehicles With Marketing Campaign

Chrysler Readies To Launch New Vehicles With Marketing Campaign

 

 

 

Chrysler Readies To Launch New Vehicles With Marketing Campaign   

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   Chrysler dealers upset that Fiat SpA parent company hasn’t launched a large advertising campaign

   
   


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   Fiat says they’re waiting to launch a marketing campaign to coincide with redesigned vehicles

   
   


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   Look for the new campaign – plus the new vehicles – to come out later this year
   
   

   
   

Remember Chrysler? You know, the number three in the “Big Three”? Many of Chrysler’s few remaining dealers have grown weary over the last several months frustrated with Chrysler’s slow attempt to jump back into the marketing game.

These dealers have watched General Motors (GM) come back from the same brink of bankruptcy by watching advertisement after advertisement on television. Chrysler’s dealers are left to ask what’s going on with their company’s strategy?

Help may be coming soon in the form of a new, multi-million dollar advertising blitz.

Although the company was close to shuttering its doors until the owner of Fiat SpA bought Chrysler Group LLC last year, demand for Chrysler vehicles has remaining steady on car Lease Specials website LeaseTrader.com. The company has even reported brisk sales at the retail level.

But dealers have grown frustrated with Chrysler’s lack of advertising and now feel the company isn’t helping with critical foot traffic into the showroom.

For its part, Chrysler Group LLC’s new CEO, Sergio Marchionne, has previously stated an unwillingness to roll out an expensive marketing campaign until the launch of several redesigned vehicle models.

But all that seems to be changing.

 

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  Scheduled to launch later this year, the new Chrysler ads will feature the updated versions of the Dodge Charger, Chrysler 300 and other sedans.

  
  


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  A newly redesigned Dodge Durango sport utility vehicle will also make an appearance, as well as the 2011 Chrysler Town & Country minivan.

  
  


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  Sergio Marchionne has said it is useless to spend lots of money on an advertising campaign that simply says “We are back.” He feels people already know the company is back.

  
  


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  Because Chrysler is now part of the Fiat SpA group, the television ads will also feature the Fiat 500 subcompact sports car. Remember one key element that attracted Fiat to buy Chrysler was the ability to gain entry into the U.S. market for its Fiat lineup, which didn’t leave a lasting impression back in the 1980s.

  
  
  
  



Chrysler vehicle leases are widely available on LeaseTrader.com, the car leasing website that matches a person wanting out of a Lease Specials with an individual looking to take it over.